{"title":"MTB Essentials","description":"\u003cp\u003eEverything your MTB setup needs. From sealant to emergency tube – trail-proven, World Cup-tested.\u0026nbsp;20% off on selected MTB products:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOriginal Sealant (75 ml – 1000 ml)\u003c\/li\u003e\n\u003cli\u003eCompact Kit 35 \u0026amp; 45\u003c\/li\u003e\n\u003cli\u003eConversion Kit (45-32 \u0026amp; 45-35)\u003c\/li\u003e\n\u003cli\u003eSealant Remover\u003c\/li\u003e\n\u003cli\u003eTPU Tube MTB\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"valves","title":"milKit Tubeless Replacement Valves","description":"\u003cp\u003eThe milKit valve system stands for clean, simple, and precise tubeless maintenance. 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That’s exactly why we developed milKit TPU Tubes — a high-performance backup solution that combines low weight, efficiency, and sustainability.\u003c\/p\u003e\n\u003cp\u003emilKit TPU Tubes are more than just a spare. They are a modern alternative to traditional butyl tubes — offering significantly higher puncture resistance and lower rolling resistance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose milKit TPU?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUp to 2× Higher Puncture Resistance\u003cbr\u003e\u003c\/strong\u003eThanks to advanced Thermoplastic Polyurethane (TPU), milKit tubes withstand significantly greater force than standard butyl tubes (32 N vs. 15 N). A sharp object can also penetrate deeper (19 mm vs. 16 mm) before causing failure. The result: improved protection against glass, thorns, and sharp-edged stones.\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eLower Rolling Resistance\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe flexible TPU material enhances energy efficiency while maintaining structural stability for smooth and controlled riding.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLightweight Without Compromise\u003cbr\u003e\u003c\/strong\u003eRoad \u0026amp; Gravel: 55 g,\u0026nbsp;MTB: 76 g:\u0026nbsp;Significantly lighter than butyl, yet more durable than ultra-light alternatives.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSimplified Product Range\u003c\/strong\u003e\u003cbr\u003eJust two models cover the full spectrum:\n\u003cul\u003e\n\u003cli\u003eRoad \u0026amp; Gravel: 28–622 to 45–622\u003c\/li\u003e\n\u003cli\u003eMTB: 27.5\" \u0026amp; 29\" (50–584 to 64–622)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSustainably Produced\u003c\/strong\u003e\u003cbr\u003eMade in Europe and fully recyclable — aligned with our commitment to responsible manufacturing and long-term sustainability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mein Shop","offers":[{"title":"MTB","offer_id":56826101530889,"sku":"10001054","price":20.14,"currency_code":"EUR","in_stock":true},{"title":"Road \u0026 Gravel","offer_id":56826101629193,"sku":"10001055","price":25.17,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6589\/5433\/files\/MTBTPUnoshadow.jpg?v=1771512179"},{"product_id":"milkit-conversion-kit","title":"milKit Tubeless Conversion Kit","description":"\u003cp\u003eThe milKit Tubeless Conversion Kit includes everything you need for an easy, efficient, and mess-free tubeless setup — for MTB, gravel, and road bikes.\u003c\/p\u003e\n\u003cp\u003eThe kit combines the revolutionary milKit valve and syringe system, high-performance rim tape, and award-winning milKit sealant. All components are precisely engineered to work together for a clean and controlled installation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy milKit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmart Valve System\u003c\/strong\u003e\u003cbr\u003eMeasure and refill sealant without losing air or removing the tire. Patented rubber flaps prevent clogged valves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAward-Winning Sealant\u003c\/strong\u003e\u003cbr\u003eRemains permanently homogeneous and requires no shaking. Leaves no rubber residues and contains no ammonia or corrosive additives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Performance Rim Tape\u003c\/strong\u003e\u003cbr\u003eStrong, reliable, and easy to install. Pressure-activated adhesive requires no heat. Available in 21–35 mm widths.\u003c\/p\u003e\n\u003cp\u003eThe milKit Conversion Kit makes tubeless installation precise, clean, and reliable.\u003c\/p\u003e","brand":"Mein Shop","offers":[{"title":"Valve length 45mm - width Rim Tape 21mm","offer_id":56826632929545,"sku":"10001042","price":71.39,"currency_code":"EUR","in_stock":true},{"title":"Valve length 45mm - width Rim Tape 25mm","offer_id":56826632962313,"sku":"10001043","price":71.39,"currency_code":"EUR","in_stock":true},{"title":"Valve length 45mm - width Rim Tape 29mm","offer_id":56826632995081,"sku":"10001044","price":71.39,"currency_code":"EUR","in_stock":true},{"title":"Valve length 45mm - width Rim Tape 32mm","offer_id":56826633027849,"sku":"10001045","price":57.11,"currency_code":"EUR","in_stock":true},{"title":"Valve length 45mm - width Rim Tape 35mm","offer_id":56826633060617,"sku":"10001046","price":57.11,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6589\/5433\/files\/DK.jpg?v=1771508452"},{"product_id":"milkit-compact-kit","title":"milKit Compact Kit","description":"\u003cp\u003eWith the revolutionary milKit valve and syringe system, installation and maintenance of tubeless sealant becomes a breeze:\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eMeasure and refill\u003c\/strong\u003e: The milKit valve system allows to check old and add new sealant without deflating the tire\u003cbr\u003e• \u003cstrong\u003eNo more valve clogging\u003c\/strong\u003e: The patented smart rubber flaps prevent the sealant from entering and blocking the valve\u0026nbsp;\u003cbr\u003e• \u003cstrong\u003eEasy and clean installation\u003c\/strong\u003e: No more mess as tires can be inflated dry and sealant added afterwards through the valve\u003c\/p\u003e","brand":"Mein Shop","offers":[{"title":"35mm","offer_id":56826635714825,"sku":"10001038","price":40.3,"currency_code":"EUR","in_stock":false},{"title":"45mm","offer_id":56826635747593,"sku":"10001039","price":40.3,"currency_code":"EUR","in_stock":true},{"title":"55mm","offer_id":56826635780361,"sku":"10001040","price":50.38,"currency_code":"EUR","in_stock":true},{"title":"75mm","offer_id":56826635813129,"sku":"10001041","price":50.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6589\/5433\/files\/COMPACT_KIT_35mm_V1.jpg?v=1771506621"},{"product_id":"milkit-sealant-remover","title":"milKit Sealant Remover","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe new milKit sealant remover (250 ml) ensures an effortless removal of dried-up sealant from your bike.\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eGel-like Liquid:\u003c\/strong\u003e Our specially formulated liquid adheres to dried-up sealant, making removal a breeze.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eMaterial-Friendly:\u003c\/strong\u003e Our remover is tough on dried sealant but gentle on your bike's materials. No aggressive ingredients, just effective cleaning.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eVersatile: \u003c\/strong\u003eIt can be used to remove most of the sealants.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mein Shop","offers":[{"title":"250 ml","offer_id":56912060842249,"sku":"10001036","price":10.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/6589\/5433\/files\/SEALANTREMOVER.jpg?v=1771506035"},{"product_id":"milkit-sealant-2","title":"milKit Tubeless Sealant","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe award-winning milKit tubeless sealant always stays homogeneous, which leads to several advantages compared with regular tubeless sealants:\u003cbr\u003e\u003cbr\u003e•\u003cstrong\u003e Easy handling:\u003c\/strong\u003e The milKit sealant does not need to be shaken before use and you always get the right mix of liquid and particles into the tire\u003cbr\u003e• \u003cstrong\u003eLonger-lasting function: \u003c\/strong\u003eSealant doesn’t separate and leaves no rubbery leftovers in the tyre, which leads to a prolonged functionality. \u003cbr\u003e•\u003cstrong\u003e Sustainable: \u003c\/strong\u003emilKit sealant remains good in the bottle for 5 years or more - even if the bottle has already been opened. It is also free of hazardous and corrosive ingredients such as ammonia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe water-based formula is another advantage of milKit sealant. It can be easily washed off, is environmentally friendly, and can be diluted before use in the tire if needed. 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